Boss The Scent by Hugo Boss Cologne. Surround yourself with elegant sensuality with Boss The Scent from Hugo Boss. This cologne was released in 2015, and it was designed to capture the spirit of the confident man. The spice found in this fragrance comes from the opening note of ginger. Moving into the more sensual heart of the cologne are notes of lavender and maninka fruit. Finally, a leather accord makes up the base to make this an utterly masculine scent. The face of this cologne’s marketing campaign is actor Theo James from the Divergent series.