The Beat by Burberry Cologne. Stay in style with a modern fragrance that tells the world who you are and what you stand for. Launched in 2008 by the iconic Burberry brand, The Beat for men is an intoxicating masculine scent. Featuring a blend of spicy, woody, citrusy and aromatic green notes, the fragrance is perfect for work or play. Splash on a touch of The Beat to boost your confidence and feel on top of your game in any situation.